Yoga During Pregnancy

Yoga works great for pregnancy. That’s wonderful and TRUE. Yoga does wonders on the physical and mental development of the foetus. But do you know how?

Yoga has 5 vital tools for pregnancy.    

Yoga Exercises – These gently work on the reproductive organs and pelvis to ensure a smooth pregnancy and a relatively easy childbirth. At the subtle level, these ensure optimum supply of blood and nutrients to the developing foetus.
   
Breathing or Pranayama – These powerful techniques ensure the abundant supply of oxygen and a better life force for you and your child. These methods work on your fitness during pregnancy.
   
Mudras and Bandhas – The psycho-physical stimulation of these gestures and locks have powerful effects on a woman’s reproductive organs.
   
Meditation – As a therapeutic tool, meditation will help you resolve the deepest of neuroses, fears and conflicts, which are so common during pregnancy. Meditation brings with it an incredible awareness which helps you connect with your child in a way that is impossible to explain.
   
Deep Relaxation – Yoga Nidra (Yogic sleep) is particularly effective during pregnancy for physical and mental relaxation as well as for childbirth preparation.

To get the phenomenal benefits of yoga on your pregnancy, practice these easy routines regularly. Not only will you be on your way to a delightful pregnancy but you will give your child an opportunity for best development.

Thanks: healthandyoga.com

Sathya Sai Baba

11: 23 am: Devotees can pay their final respects after 6pm today.

11: 10 am: BJP leader LK advani offers his condolences.

10: 45 am:  Security has been heightened in Puttaparthi as many VVIPs are expected to arrive in the next two days.

10: 21 am: Devotees from around the world have  been pouring in over the past week. Special arrangements are being made to accommodate thousands more devotees in the town.

10: 15am: The AP chief minister is on his way to Puttaparthi.

10:00 am:Spiritual leader Sathya Sai Baba dies this morning around 7:40am. His body will be shifted to his ashram. Sai Baba's body will lie in state for two days.

A complete shut down has been called for at Puttaparthi.

How to smile

Smile is a language of Love.
Smile is a way to get success,
Smile is to win the hearts.
Smile improves ur personality.
So, keep smiling :)

1.Enjoy the many benefits of a smile. In order to want to smile, it really helps to know what benefits a smile can bring to your day. The following benefits are bound to make you lean towards sharing a smile with others most of the day:

• Smiles improve your appearance. Charles Gordy once quipped: "A smile is an inexpensive way to change your looks". All you need to do is think about how you feel about a person who is frowning and a person who is smiling – who tends to be the better looking?
• Smiles make things right again and say much more than words can. If you've goofed, said something less than complimentary, feel lost or alone, or feel down, a smile can set things right again. A smile lets other people know that you're prepared to be open to them, and that you're willingly agreeing to set things right where needed.
• Smiles create trust and rapport. A smile is a great way of establishing mutual feelings of being on the same level as others, whether that is one-to-one or in front of a group giving a presentation. A smile says "I'm OK, you're OK, and we're all going to enjoy one another's company".
• Smiles make you feel good. Even if you're feeling a little blue, insert happy thoughts into your mind and just add that smile. The smile will trick your mind into feeling better, as endorphins are released to reduce physical or emotional stress^.
• Smiles make other people feel good. An open-mouthed smile is visible from further away than a frown, offering people reassurance that you're friendly.And it makes people feel better to see a smile, from afar or close up.
• Wrinkles are better when they're smile lines rather than frown lines. Mark Twain said: "Wrinkles should merely indicate where smiles have been"; viewed this way, smiles are an indication of your overall character, which becomes more and more outwardly telling as you age!
• Smiling is a good long-term predictor of happier life outcomes.Smiling attracts health, happiness, friends, success, and a longer life.

Thousands of languages around this world
but
“smile” can beat them all.
Because
“Smile” is the Language even a BABY can speak..


2.Make your smile genuine. While it is perfectly possible to crack a smile when you feel terrible, angry, annoyed, or you're up to something nefarious, a genuine smile is much harder to fake; indeed, only around 10 percent of the population can manage that feat.A genuine smile is detectable by others because it is accompanied by a general glow, smiling eyes where the outer corners crinkle and the lower lid tightens, and a reassuring demeanor that helps the viewer to feel more at ease in your presence. A genuine smile comes from being happy, positive, and from drawing your feelings from the heart.

• Think happy thoughts. The easiest way to a fantastic, genuine smile is to be happy. Think about someone you care about (perhaps the person standing in front of you as you smile), about something that you genuinely love to do, or think of a funny joke that you just find hilarious. Or think about the happiest moments in your life.
• Be genuine. Draw on your heartfelt feelings, not just rationalizations. When you're confronted by a person or situation that makes you feel ambivalent and you're oscillating between giving the cold shoulder or smiling, err on the side of smiling – find one single thing in your heart that is positive about the person or situation before you, and use that to create your smile.
• Love people and your life. It's much easier to produce friendly, easygoing, genuine smiles when you love what you do, when you love the people around you, and when you love humanity in general. Be grateful for all that you have and you'll find smiles come far more naturally.
• Be playful. Intense times can make us too serious. See life as an adventure, be gentle on yourself and watch children at play. Being playful will bring a smile to your face much more easily.

There is always a reason 4 everything
A reason 2 live
A reason 2 die
A reason 2 cry,
But if u can�t find a reason to smile
Can I be the reason 4 a while:)


Become comfortable with smiling. If you're not used to smiling regularly, overcoming your nervousness or cynicism about smiling can take a little practice but like any habit, it's easy to reform with time. Some things to keep in mind include: 

• A smile always looks good. Feeling nervous about the beauty or appearance of your smile is unnecessary. Trust that your smile makes you look great.
• A smile is professional. Smiling at work or during other professional occasions is not going to make you seem unprofessional. Quite the opposite, a smile will humanize you and make you appear more approachable. People will appreciate your recognition of their worth and of a job well done when you smile.
• A smile makes you real. If you're afraid of appearing vulnerable when you smile, accept that any form of vulnerability suggested by a smile is precisely what makes it such a powerful act. You're opening yourself up to others and people will respond better to that than to a serious, unmoved demeanor. Moreover, a smile accompanied by an assertive personality will take care of any sense that people will use your smile to walk all over you!

Smile with your eyes. A wholehearted smile will naturally draw in the eyes. It is commonplace to hear a person say "her eyes were smiling", or to say "he didn't mean it; he was smiling but his eyes weren't". The eyes are essential for a genuine, warm smile. Your eyes light up, twinkle, and reflect your happiness. While it's hard to fake this unless you're really feeling it, you can try this exercise: 

To get a feel for how to make your eyes smile, stand in front of a mirror and practice smiling, but concentrate only on your eyes. You may find it helpful to cover the lower part of your face with a piece of paper. Play around with it a bit, and you'll find that you can make your mouth smile when your eyes aren't smiling, and you can also smile only with your eyes. When your eyes do smile, remember how it feels, which muscles are working and how. With practice, you may discover how to smile with your eyes at will by relying on your feelings and muscle memory.

Rose is Famous 4 Grace…
Advocate is Famous 4 his Case…
Horses r Famous 4 Race…
But u r Famous 4 Smile on Ur Face…!

Practice your smile. There is no harm in practicing your smile – doing so will increase your smiling confidence, improve your sense of well-being,and help you to learn which of your smiles are your best. Look at photos of yourself smiling, with a closed mouth, open mouth, and from different angles. Which smiles and poses make your face light up the most? Which smile displays your other features to their best possible advantage? Which smile comes across as the most natural, the most "you"? 

• Find that picture and focus on what your face is doing. Then practice in front of a mirror until you get it just right. Keep practicing, and pay attention to how that great smile feels, so that you'll be able to replicate it without looking in a mirror. Soon it will become second nature, and you'll likely find that you'll look more photogenic in your next batch of pictures.
• If you want to improve your smile, look at pictures of smiles you believe are beautiful. Also, remember that you're beautiful (inside and out); your smile is bound to look better if you feel good about yourself!
• Note the difference between a smile and a grin. Grins bare a lot more teeth (think Cheshire Cat) and are not necessarily flattering on all people, although for some people they can make you appear cute. If you're prone to grinning and it's not doing your appearance any favors, try showing only your upper teeth when you smile. Showing your lower teeth can make it seem you're baring your teeth.
• When showing teeth, pressing the tongue behind the teeth will make small gaps look less noticeable.
• Practice smiling at random strangers. Make a choice that you'll do this, make brief eye contact with a person, and smile. As you do so, think happy thoughts (it helps to choose someone attractive to begin with). Don't choose a person with sunglasses; you need to see their eyes. Not everyone will smile back but note how you feel when they do!

 Wonderful Combinations in this world…
Heart & Beats,
Night & Moon,
Music & Songs,
Roses & Love,
Fish & water,
My message & Your SMILE..!

Smiling Changes Our Mood

Next time you are feeling down, try putting on a smile. There's a good chance you mood will change for the better. Smiling can trick the body into helping you change your mood.

What women really want

A good talk is a great aphrodisiac
Many women find talk a great turn-on. For them, talking and feeling loved are very important. Good conversation during walks or while the couple is relaxing can be a great aphrodisiac. A man could tell his woman how much he loves her, which acts as a reassurance that he is with her mentally during those intimate moments.

Many women are anxious about their looks
For a couple that has been together for long, sometimes it is natural that women may feel that their partner may find them less alluring. Because of this some women undress only under the cover of darkness. Caring men can sense such anxieties. There is no need to lie and say she's gorgeous if she isn't, nor is there a need to say that she is not attractive anymore. One can always appreciate and praise what you do find attractive.

For a woman sex isn't separate from rest of her life
On the other hand, men tend to compartmentalise, feeling that stressful aspects of life can be parked mentally and separated from sexual activity. Women need good feelings and experiences during the day to have satisfying sex. How her lover treats her out of bed, greatly influences her response in bed. Inattentiveness, harsh language, rude tones, hurtful words, and criticism can make it difficult for a woman to get involved, feel enthusiastic and be passionate during sex.

An orgasm is not a necessity
Many men feel that a good lover is one who can bring his woman to climactic sexual culmination. It is great to have such moments, but aren't always essential. Many women feel pressure from partners and even from themselves to reach an orgasm. Sometimes instead of having orgasms, women prefer to engage in just foreplay.

Sex need not be a serious act
Playfulness is a great quality. Many men are far too serious about sex. They forget to laugh, be romantically mischievous, have fun. Playfulness and light-heartedness can make intimate moments enjoyable and relaxing. This takes performance pressure off from both partners.

Women cherish non-sexual touching and tenderness
Women love romance, cuddling, hand-holding and kissing. But many women complain that their men never do this except during foreplay. A woman should make her man realise the joy of touching. As you give him a relaxing massage and stroke his face and hair tenderly, he starts experiencing the joy of this kind of non-sexual touching. Tell your man what makes you feel loved.

Warm attention after sex is important
A woman's need for tender moments goes beyond the actual lovemaking. Some women complain that men fall asleep immediately after the act. It is true that when a man is having sex, his endorphin level is very high. Almost immediately after ejaculation, he goes through a refractory phase where he loses his erection and all his systems gear down. In females this phase happens gradually. However, if you don't like him falling asleep immediately, tell him without putting him down. Alternatively, let him sleep in your arms for a few minutes and gently wake him up afterwards.

Thanks to YAhoo &

(Dr Rajan B Bhonsle, consultant in sexual medicine and counselor)

The World's Most Beautiful College Campuses

When she was a senior in high school, Ellie Norton toured about 15 college campuses with her mom. But the moment they drove up the hill at Kenyon College, in Ohio, she knew her search was over.

"It was so amazingly beautiful," says Norton, now 21, and a modern languages major at the school. "I just knew it was where I wanted to be."
What appealed to Norton about the tiny liberal arts college were the sweeping trees, the vast expanses of green and the way classic Gothic architecture blends in with the Midwestern-style houses on campus. "It's like the old part of campus has taken in its surroundings instead of alienating them," she says. "It feels like the campus is really part of Ohio."
Kenyon isn't just a looker compared to Midwestern neighbors. It's one of the best-looking campuses in the world, according to a panel of architects and campus designers interviewed by Forbes.
In Pictures: The World's Most Beautiful College Campuses
Architect Mike Evans, of the firm Hanbury Evans Wright Vlattas in Norfolk, Va., which has worked on campuses worldwide, says it's easier for smaller campuses like Kenyon College or Scripps College to stay beautiful and charming "without the pressure of large-scale change."
For larger universities, a "clear diagram of organization" and "a continuity of materiality" are key to safeguarding their beauty, says Evans. Schools like Stanford University and the University of Virginia have painstakingly managed to maintain their distinct aesthetic and true sense of place, despite extensive growth.
Judge Natalie Shivers is currently overseeing the growth of another of our panel's favorite campuses, Princeton University. This classic American campus is "straight out of central casting," she says, pure collegiate Gothic, most of it executed in ivy-covered gray stone.

The University of Oxford made every architect's list, including that of David Mayernik, a professor at Notre Dame's School of Architecture. He calls the 11th Century campus, with its maze of cloisters, archways and pathways, "an architectural wonderland."
Kevin Lippert, publisher of the Princeton Architectural Press, which publishes the prestigious Campus Guide series, finds beauty outside of the Ivy Leagues.
Lippert put the Air Force Academy in Colorado Springs high on his list, calling the campus, which was built in one fell swoop in the 1950s, "a tour de force of modern architecture." The Colorado Rockies as a backdrop doesn't hurt.

A powerful landscape can play a significant role in establishing a campus' character, says Aaron Schwarz, a principal at Perkins Eastman, a global architecture and urban design firm. The University of California at Santa Cruz, perched over the Pacific, is blessed with some good natural setting "genes," he says.
Sometimes a school benefits from its location in an urban environment, instead of mountains or ranch lands. The University of Bologna's campus is a city that dates back to the Roman Empire.

Most campuses deemed "beautiful" boast a "signature campus space," according to architect Mike Evans--an area that really defines the campus and its brand, like Thomas Jefferson's Lawn at the University of Virginia.
At Kenyon College, the signature space is a 10-foot-wide trail called The Middle Path, which doubles as central artery and village green for the campus. "In the fall," says Ellie Norton, "there's no place like it."

 Tnx 2 yahoo...

What came first the chicken or the egg?

British researchers may have uncovered a partial answer to the age-old question, "what came first the chicken or the egg?"

According to a team, comprising researchers from the University of Warwick and the University of Sheffield, the answer is "chicken" or at least a particular chicken protein.
There is, however, a further twist - this particular chicken protein turns out to come both first and last. That neat trick it performs provides new insights into control of crystal growth which is key to egg shell production.
Scientists have long believed that a chicken eggshell protein called ovocledidin-17 (OC-17) must play some role in egg shell formation. The protein is found only in the mineral region of the egg (the hard part of the shell) and lab bench results showed that it appeared to influence the transformation of (CaCo3) into calcite crystals. The mechanism of this control remained unclear. How this process could be used to form an actual eggshell remained unclear.
University of Warwick researchers Mark Rodger and David Quigley, in collaboration with colleagues at the University of Sheffield, have now been able to apply a powerful computing tool called metadynamics and the UK national supercomputer in Edinburgh to crack this egg problem.

Dr David Quigley from the Department of Physics and Centre for Scientific Computing, University of Warwick, said: "Metadynamics extends conventional molecular dynamics (MD) simulations and is particularly good at sampling transitions between disordered and ordered states of matter."
Using these tools, the team was able to create simulations that showed exactly how the protein bound to amorphous calcium carbonate surface using two clusters of "arginine residues", located on two loops of the protein and creating a literal chemical "clamp" to nano sized particles of calcium carbonate.
While clamped in this way, the OC-17 encourages the nanoparticles of calcium carbonate to transform into "calcite crystallites" that form the tiny of nucleus of crystals that can continue to grow on their own. But they also noticed that sometimes this chemical clamp didn't work. The OC-17 just seemed to detatch from the nanoparticle or "be desorbed".
Professor Mark Rodger from Department of Chemistry and Centre for Scientific Computing, University of Warwick, said: "With the larger nanoparticles we examined we found that the binding sites for this chemical clamp were the same as the smaller nanoparticles but the binding was much weaker. In the simulations we performed, the protein never desorbed from the smaller nanoparticle, but always fell off or desorbed from the larger one. However in each case, desorption occurred at or after nucleation of calcite."

The researchers had therefore uncovered an incredibly elegant process allowing highly efficient recycling of the OC-17 protein. Effectively it acts as a catalyst, clamping on to calcium carbonate particles to kickstart crystal formation and then dropping off when the crystal nucleus is sufficiently large to grow under its own steam. This frees up the OC-17 to promote more yet more crystallisation, facilitating the speedy, literally overnight creation of an egg shell.

The researchers believe that this new insight into the elegant and highly efficient methods of promoting and controlling crystallisation in nature will be of great benefit to anyone exploring how to promote and control artificial forms of crystallisation. '

 Thx 2 Yahoo...

Just sniff him out

DID YOU know that the odour of your man's body is probably what makes you want to touch him? You may scoff at the idea, especially since there is such a plethora of products to disguise this- deodorants, body washes and creams. But the reality is that the natural, unscented smell of a male body and sweat is far more sexually potent than the Axe spray he applies to mask it!

According to a study by the UK-based Social Issues Research Centre, females often get attracted to the scent of male sweat. Our bodies release certain chemical substances, called pheromones that are sensed through the nose and trigger sexual urges in prospective partners. These are secreted by sweat glands largely present in underarms, nipples, genitals, and outer ears."
Body odour often influences a partner's sexual behaviour and women are more receptive to it," says Dr ( Col) V K Wadia, consultant, psychosexual medicine. " During a sexual intercourse, specific odours are secreted by men and it's a woman's perception how she gets influenced by them," he adds.

Not only is body odour significant in sexual behaviour, it plays a decisive role in mate choice as well. "Men and women tend to prefer the odour of individuals who are genetically dissimilar to them," says Dr Anoop Misra, director, department of diabetes and metabolic diseases, Fortis Hospital.
This reduces the chances of inbreeding and renders offspring more resistant to diseases and infections. However, odour preferences can vary according to hormonal changes. "Studies say that women often prefer the odour of men with good parenting skills in the 'fertile period' or the postmenstrual phase," says Dr Misra.
ON THE other hand, men find women more attractive during ovulation. This is mainly due to the specific odour of women in that period. It has also been found that women who are emotionally bonded with their partners perceive the odour of other men less pleasant.
So, what makes our odour so specific? Usually when we perspire, sweat reacts with bacteria present on our skin. This releases some chemicals, hence causing body odour. But it's not just an outcome of sweat. "All of us have a signature odour. This uniqueness is marked by genetics, diet, age, gender, hormones, and environmental factors," says Dr Sushila Kataria, senior consultant, internal medicine, Medanta - The Medicity.
This explains why babies smell different from adults, and how odour changes with the onset of puberty. This also explains why some of us have specific unpleasant odours. Bad breath or strong sweat can be a sign of underlying physical problems. "Patients with diabetic ketoacidosis can have a fruity odour in their breath and skin," says Dr Misra.
Diabetic ketoacidosis is a condition of excessively high blood sugar level that leads to formation of chemical substances called ketone bodies. Their presence causes the typical smell. The best way to prevent is to keep one's blood sugar levels in control.

"In case of chronic kidney problem, or dysfunctional kidneys, the patient's body odour may resemble that of ammonia. This is because such patients retain more wastes or urea in the blood, that spreads to skin and evaporates with sweat," says Prof ( Dr) S C Tiwari, director, nephrology, Fortis Group of Hospitals.
Moreover, a musty odour in hair, breath or skin could be a sign of a genetic disorder called phenylketonuria (PKU). Left untreated in early childhood, it could lead to mental retardation or brain damage later. "Similarly, bad breath could be a symptom of non-healing ulcers in the throat, lungs or respiratory tract," points out Manoj K Goel, director, pulmonology, Delhi Heart and Lung Institute. Bad breath could also be sign of bacterial pneumonia and chronic bronchitis.

"Cough accompanied by foul smell may be a symptom of lung abscess. Such infections pose immense risks as these could result in cancer if left unattended," he cautions.

monalisa.das@mailtoday.in
Reproduced From Mail Today. Copyright 2010. MTNPL. All rights reserved.

New Kind of Scam

From one of the Software Employee

I cannot stop myself from sharing this with all of you. Its all started when I received a call from someone claiming that he was from my mobile service provider and he asked me to shutdown my phone for 2 hours for 3G update to take place. As I was rushing for a meeting, I did not question and shutdown my cell phone.

After 45 minutes I felt very suspicious since the caller did not even introduce his name. I quickly turned on my cell phone and I received several calls from my family members and the others were from the number that had called me earlier - 3954380.

I called my parents and I was shocked that they sounded very worried asking me whether I am safe. My parents told me that they had received a call from someone claiming that they had me with them and asking for money to let me free. The call was so real and my parents even heard 'my voice' crying out loud asking for help. My parent was at the bank waiting for next call to proceed for money transfer. I told my parents that I am safe and asked them to lodge a police report.

Right after that I received another call from the guy asking me to shutdown my cell phone for another 1 hour which I refused to do and hung up. They keep calling my cell phone until the battery had run
down. I myself lodged a police report and I was informed by the officer that there were many such scams reported. MOST of the cases reported that the victim had already transferred the money! And it is impossible to get back the money.
Be careful as this kind of scam might happened to any of us!!! Those guys are so professional and very convincing during calls. If you are asked to shut down your cell phone for updates by the service provider, ASK AROUND! Your family or friends might receive the same call.

Be Safe and Stay Alert!

 

Aphrodisiac Foods

Aphrodisiac Foods That Feed Your Sex Drive

 

There are foods that boost energy, sharpen memory, and even fight flab. But these aphrodisiac snacks serve a sexier purpose: They improve your sex life. Feast on these foods to feel friskier.

 

 

 

Hot Chilies

Capsaicin, a chemical found in fiery peppers, increases circulation to get blood pumping and stimulates nerve endings so you'll feel more turned on.

 

Asparagus and Avocados

The vitamin E in these green eats helps your body churn out hormones like testosterone, estrogen, and progesterone, which circulate in your bloodstream and stimulate sexual responses like clitoral swelling and vaginal lubrication.

 

Bananas

Another reason to think about sex when you wrap your lips around this phallus-shaped fruit: Chiquitas deliver potassium, a nutrient key to muscle strength. So when you orgasm, the contractions will be superintense.

 

Chocolate

Cocoa contains the chemical phenylethylamine, a stimulant that conjures just the sort of subtle feelings of well-being and excitement that make sex seem like a great idea.

Oysters

We know, we know: Oysters as an aphrodisiac sounds so clichéd, but they really can spark randiness. These shellfish are brimming with zinc, a mineral that cranks up the production of testosterone, which has been linked to a higher sex drive.

 

Pomegranates

The pom owes its passion power to antioxidants, which protect the lining of blood vessels, allowing more blood to course through them. The upshot? Increased genital sensitivity.

 

Red Wine

Besides relaxing you faster than a neck rub can, red wine contains resveratrol, an antioxidant that helps boost blood flow and improves circulation before and during intercourse.

 

 

Salmon and Walnuts

They're packed with omega-3 fatty acids, which keep sex-hormone production at its peak. Pumpkin seeds and flaxseeds also contain the good stuff.

 

Vanilla

Postdinner, devour ice cream flavored with this sweet bean. It mildly stimulates nerves, making sexual sensations feel even better.

 

Watermelon

Make yours a watermelon martini. The juicy fruit contains the phytonutrient citrulline, which leads to an uptick in the amount of nitric oxide in your body. That spike causes blood vessels to relax and speeds up circulation. As a result, you'll get more aroused in less time.

 

AFTER aphrodisiac Foods...

 

FreeAds-free India

India may soon have advertisment-free channels on the lines of BBC, ABC and HBO. These may be in the genre of movies, kids and sports.

Ad-free channels are normally present internationally in the digital addressable platforms like the direct-to-home and IPTV. The Telecom Regulatory Authority of India (Trai), which is also the broadcast sector regulator, recently discussed the modalities of launching ad-free channels with the broadcasters and the cable industry.
"Trai is interested in knowing the minds of the broadcasters who have been complaining of the existing tariff-caps hampering the growth of certain genres within the television space," a senior executive of a leading international broadcasting firm said.

Ad-free channels, once launched, will have to depend solely on the subscription revenue, and therefore, will require a regulatory atmosphere without any tariff cap, as currently practiced for paid channels in the country. In the US, ad-free channels like HBO and its variants are very expensive and cost around $80 (around Rs 400 per month), nearly double the average revenue per users for the entire cable industry currently.

According to Trai insiders, the regulator is keen to set up the ad-free genre of television channels as one of the solutions of lifting tariff restrictions if broadcasting firms, including the international media companies, are interested in offering them. In order to launch ad-free channels, Trai will have to introduce them in a separate category with no tariff-cap, which means a HBO or a BBC will be free to price their ad-free channels as they deem fit, experts said. �
Currently, there are two categories of television channels�free-to-air and pay. The pay channels are under strict tariff control as directed by Trai where the pay broadcasters can not price their channels above a certain price-point in the non-addressable analogue cable market determined by Trai. For the digital platforms, the price of pay channels has to be less than half the rates in the analogue cable market or non-CAS homes.

"India is far from being a mature cable or DTH market. Ad-free contents work well in markets that are largely digital and addressable. Even if Trai makes provisions for such a genre of channels, there may not be any takers for it considering the local market dynamics where under declaration and carriage fees are a dominant reality," a top executive of a leading media house told FE requesting anonymity.But several international broadcasters, specially those operating in the niche categories like horror movie channels, or dedicated channels for gardening, farming, cooking, dancing or education are keen, industry sources said.